February 2008

Marketing Christmas Cards to Corporations

Corporations and small businesses know that one way to keep and increase loyalty to their businesses and brands is to treat their customers and clientele like family. And well families often send out Holiday Cards to their friends and family.

Businesses have different needs for their Christmas and Holiday Card programs and their public relations or investor relations divisions often hire out these services and it makes for a very good business. But marketing to corporations for these services is no easy feat. Mostly because they are constantly dragging their feet until the last minute, but as you guessed the sale must be completed well in advance to make sure all the cards are in the mail in time.

The best way to market Holiday Cards and Christmas cards in your regional area is to put inserts in the Chamber of Commerce Newsletter, become a member of the Chamber of Commerce and join those committees that the larger businesses are in.

Additionally find someone who specializes in corporate gift baskets and try to co-brand with them and give them a commission and market with them, trade leads and learn who is who in the corporate world in your area. Marketing Christmas Cards and Holiday Cards to Corporations is not easy so I hope you will remember this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

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Business Greeting Cards

Business greeting cards help business organizations in developing and maintaining a positive relationship with its customers and business partners. They show a company’s commitment towards its employees and business clients. Business greeting cards are the best way to express appreciation, gratitude, care and concern towards the co- workers and valued customers.

Today there is a Business greeting cards for every occasion. There are Christmas Cards, Anniversary Cards, Birthday Cards, Congratulations Cards, Get Well Card, Sympathy Cards, Thank You Cards, Welcome Cards, Thanksgiving Cards and many more. Select an appropriate card according to the occasion.

Business cards help retain clients and customers.

To run a successful business, it is very essential to retain your employees and business clients. For that you need to let them know that they are important and that you care for them in every situation and on every occasion. Business greeting cards are an excellent way to express your gratitude and let your business clients know that you appreciate their presence in your business network or community. It is a way of saying that you want to continue doing business with them in future as well. Business greeting cards help you build a strong business network.

Things to remember when sending business greeting cards

Some important things that you should keep in mind while sending a business greeting card is the name and address of the recipient. A misspelled name or a wrong address fails to convey good intentions behind the card and make it impersonal. Whether you are sending a holiday card to the customer or appreciation card to an employee or business partner, make sure that the company head personally sign’s the card. This not only adds personal touch but also makes the person feel important and valued. Most importantly, make sure you always buy good quality business greeting cards.

Holiday Greeting Cards

Remembering your customers in the holidays is a key to build strong and lasting relationships. It shows that you care for them whether they take your services or not and this ensures their return to your business whenever they need the related service. Holiday greeting cardsalso serve as a reminder for future appointments that not only generate business for your organization but also increase the profitability.

Custom Greeting Cards

You can add a personal touch by customizing your greeting cards. Custom greeting cards reflect care and concern in the perfect way. Custom greeting cards can be used by businesses, educational institutions, religious groups, or charitable organizations, etc. Custom greeting cards designed by you can contain quotes you choose and the graphics you decide. They are suitable for every occasion and reflect your thoughtfulness in the best way.

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Greeting Card and its Importance

A Greeting card is just a small piece of paper printed or hand painted or handcrafted with printed or handwritten message to convey your feelings to someone. Nowadays there are so many ways we can express ourselves, our feelings to someone such as a SMS, an email massage, an ecard, a fax message or just a telephone/cell phone. But still Greeting Cards are being used for this purpose. Some people think to such an extent that why to spend money and time in purchasing and sending a greeting card, instead why not send a SMS, so cheap and time saving option!!!

Nowadays what matters in every field is the presentation. Greetings card is also one of the means of presenting your feelings. I would say that the Greetings card is an esthetic looking packing of your feelings/expressions so that the recipient feels delighted and honoured.

Hence Greeting cards can be used for almost all occasions, only thing that you should select the right card, appropriate color, design or picture along with the printed message or your own handwritten massage, which will reveal your affection. As Greeting cards are for many reasons, occasions and hence there are many types of Greeting Cards available in the market:

Birthday card
New year card
Anniversary card
Thank you card
Thinking of you card
Sorry card
Best wishes card
Good Luck card
Get well card
Flower card
Congratulations card
Engagement card
New baby card
I Love you card
Valentines day card
Christmas card
Dipavali card
Diwali card
Navratri card
Ugadi card (Hindu New Year card)
Gudhipadawa card (Hindu New Year card)
Sankranti card
Mothers day card
Fathers day card
Congratulation card and so on.

Hallmark Cards and American Greetings are the largest producers of greeting cards in the world. In the United Kingdom, it is estimated that one billion pounds are spent on greeting cards every year, with the average person sending 55 cards per year.

In the United States, many adults traditionally mail Christmas cards to their friends and relatives in December. Many service businesses also send cards to their customers in this season, usually with a universally acceptable non-religious message such as "happy holidays" or "seasons's greetings.

The Historians say the custom of sending greeting cards is started by to the ancient Chinese who exchanged messages of good will to celebrate the New Year. Egyptians in ancient times conveyed their greetings on papyrus scrolls. By the early 1400s, handmade paper greeting cards were being exchanged in Europe. The Germans are known to have printed New Year's greetings from woodcuts as early as 1400, and handmade paper Valentines were being exchanged in various parts of Europe in the early to mid-1400s.

By the 1850s, the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication. Thanks to new advances in printing and mechanization. This was followed by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. In the 1860s, companies like Marcus Ward & Co, Goodall and Charles Bennett began the mass production of greeting cards. They employed well-known artists such as Kate Greenaway and Walter Crane as illustrators and card designers.

There are two major categories of greeting cards, one is mass produced ( printed on offset printing machines etc.) and other is handmade greeting cards. Hand painted greeting cards is also a separate category of greeting cards. These cards are also available but this type of cards can not be mass- produced as each card has to be individually painted. So every hand painted card is unique.

Please visit to http://www.creativeartofgreetingscards.com to have a look at the rich collection of hand painted greeting cards, handcrafted greeting cards for various occasions. These are made out of premium quality handmade paper from India.

Article Source: http://EzineArticles.com/?expert=Sangeeta_Dhanmeher

How To Spend Nothing For A Free Online Greeting Card

Greeting cards have been a part of birthdays, anniversaries, graduations, Christmas, New Year and other occasions and celebrations. It has been used as a medium to express one’s feelings. At times, greeting cards can even say much more than the words said personally. Greeting cards do not actually require a special occasion. You can send it anytime to anyone you wish to remember and make them feel how much you love and care for them.

The traditional manner of sending and receiving cards is made even easier and faster through the computer and the internet. It can be sent in just a few clicks so you don’t have to stay too long in front of your computer. Before, there is a need for a mailbox and a postman for cards to be received by the person. But sometimes, this is inefficient. And the person may or may not receive the card sent through this system. The card may also get torn or strip. With online greeting cards, you are assured that your buddy or loved one will get your message, provided that you send it to the right email address.

It was recorded that the elite people in the society during in the mid 1800s did send greeting cards. They used cards to send private messages to each other. The greeting cards were hand-made with prices that the common folks may not afford. It gained much prestige when the first postage stamp was introduced in 1840. In 1850, greeting cards were introduced to the public with the debut of printers. The oldest greeting card was crafted in 1400s. It was meant for Valentines Day. It can be seen nowadays in the British Museum...CONTINUE

Article Taken From PopularEcardGuides.useful-tips.com

Written By: Jed Baguio
Original Article Location: How To Spend Nothing For A Free Online Greeting Cards

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Advantages of Online Greeting Cards Over Paper Cards - Part II

So, let's review a little what we said in the first part of this. Greeting cards are a very popular item which people buy in high numbers. But the problem is that the making process of them is using a lot of energy and it's polluting the nature.

I will try to show you the best healthy way for you to send your thoughts to your loved ones.

The best solution of all are new invented and popular ecards. Ecards are electronic greeting cards. You can find billions of them on the net this days. There are companies specialized on this business or companies that offer a free opportunity to send an e card just for using their services. You can find free ecards and paid ecards. There are plenty of them on the Internet.

The variety of styles and themes of electronic greeting cards it's just amazing. You can find anything you want or don't want from food, animal, flowers to nature scenes, child and environmental messages. Also there are many annimated online greeting cards which makes them more entertainment. You just have to search the world wide web. And many of the online greeting cards are just as good and funny like the paper ones.

So if the person you are going to send a greeting card has an email account why couldn't you send him an online greeting card? One other advantage is that there are very easy to send. you just have to find a site that offers his service. And you will surely find all the information for sending them there. And don't worry about finding a site. Belive me there are thousands of them.

So be open minded an realize that this a perfect and easy way for sending greeting cards. You choose it and with some clicks and few key strokes you send them to whoever you want. And i don't like to repeat myself but this is an healthy way which spears our nature of the damage from the making process of traditional paper cards.

In conclusion it's good to try to send an online greeting card instead of the paper ones from time to time. I can tell you that it helps us all.

http://www.greetingmilitary.com is a website with free digital greeting cards for military personnel, both active and retired and for the general public that love military. And, 99% of these cards are military in nature. You only need to register to be a member and the registration is also free.

Article Source: http://EzineArticles.com/?expert=Ispas_Marin

Advantages of Online Greeting Cards Over Paper Cards - Part I

After some recent reports it seems that 90% of all people buy many greeting cards. Only the American people buy 7 billion greeting cards every year. in the UK the rate is about 2 billions in one year. So, if the cards purchased only by this two count ryes were aligned end-to-end they would stretch around the world 49 times.

But greeting cards are a good way to bring people joy and happiness. Trough a greeting card you can make somebody feel well, wish them al it's best in the world. So in this article we won't try make you think that greeting cards are not a good thing, just to show you that you can send your good thoughts to people that are important to you in a more environmentally way.

The real problem is that the billions of greeting cards that people buy the every year use a lot of paper. There are also some manufacturers that use recycled paper. There are also some environmentally damaging companies that use toxic printer inks. But we remind you again that there are manufacturers that use some less toxic alternatives but also they sue energy and they pollute the environment in some way.

The majority of greeting cards are saved an kept in our beloved closets or drawers. But sooner or later hey will go on garbage can. And so, again, energy is used to transport or convert the greeting cards to brand new paper.

But in the end we must be fair. How may factories that make any kind of products don't have this issues. Every thing that it's made used and disposed uses energy. So let's try to think a little. Can't we find some more environmental helpful ways to do this things? Well, you see in the greeting card case there are many solutions.

So i will try in the second part of this article to show you a few healthy ways for using greeting cards. This Could help a lot our beloved nature that we all should take care after. So read the second part of this article if you want to know more about ways to keep our environment healthy.